Workshop Overview: Digital Guide to Internationalize.

The workshops full outline found here: Digital Guide Outline.

There were a total of 5 workshops though I only atteneded 2 by happenstance so I can only comment on the final two courses I attended.

The workshop is in some ways as overwhelming as the title “Digital Guide to Internationalize” sounds. The two workshops I participated in pertained to the Advertise hosted by Teresa Gualtieri and Analyse segments run by Sarah Lumley-Holmes. Essentially it’s a step by step guide to using Google Analytics.

Google Analytics tracks and reports website traffic i.e. the viewers of your site, where they come from and what search terms they keyed in to land on your website.

I had a gist of what this Google service was about but had to listen intently at the workshops. These workshops are so important for businesses of any size that require sales abroad. In some respects “internationalize” online may sound far fetched but it’s not just a concept for big businesses, smaller businesses such as Etsy shop owners would find such a course useful. Businesses require customers and where we are currently geo-tagged does not have to be our only customer base we can reach so many more people and this series of workshops show you how.

Image (c) 2016

Suffice to say the terms and concepts discussed in this series from SEO, mobile advertising and geo-targeting are growing business terms that will become equally as impactful  as ROI, overheads and P&L. In a growing online business world the need for warehouses, rent and staff can lessen significantly.

Business is changing and it’s becoming curiously invisible yet omnipresent as it anchors into cyberspace and reaches virtually nearly every country in the world. – Catherine Vaughan

We so often take “Social Media Marketing” for granted as we use it daily for our own personal needs. Yet if studied it can be harnessed potently for businesses of any size and we must endeavour to learn more about it as there are potentially maybe millions of customers up for grabs online.

If the cycle of classes were to run again I’d happily do the whole series over.

As always attendees receive the slideshows to take home. It’s quite a challenging course to grasp because we’re fundamentally attempting to assess people’s digital behaviour, people who potentially live in various countries and from differing cultures. It’s a lot to try to analyze but it’s a valuable lesson to learn as this is the next frontier in business.

Marketing Fundamentals Workshop, Skylon Court, Rotherwas Hereford

Workshop lead by Ben Kinnaird Twitter:@BenKinnaird an Event speaker for Fastershire (Twitter: @Fastershire) plus Jack McCaughtrie (Twitter: @Jack_Mac100)

In the newly opened Skylon Court I found this workshop via Hereford Business Solutions Centre. This location is sleek, spacious and provides places to rent for office use.

Here is an overview of the key points discussed as well as my own notes from the exercises we did. Notably this was a 2 hour free workshop on Friday 27th May 2016 12-2pm.

Key Points:

  • Cultivate an elevator pitch meaning a short soundbite that accurately and effectively describes what your business is. The term derives from the scenario where one is in a lift with someone whereby you only have 30 seconds to inform and impress someone about your work. It should only be a few sentences around 30 sec – a couple minutes to utter.

Application:

I brought my Hello Kitty A4 notepad and gave a scribble of my thoughts. We were advised to keep the following in mind in order to fully assess all the components of our business/work and then streamline it into a en elevator pitch.

  1. Assess everything you do in company/work.
  2. Explain how your company/work benefits people.
  3. What would people like about what you do?

I jotted down these answers:

1- I write and sell multi-genre fiction and non-fiction books for young adults with a creative, caring and sharing perspective.

2- Help people feel less alone and feel connected and inspired through literature.

3- People like my honesty, creativity and enthusiasm.

They also suggested creating an alternative pitch if you customer based is mixed e.g. age/country/gender.

  • It was suggested to have the Company’s Marketing account emails under Gmail as it can be linked to Adwords and Mailchimp accounts and as it’s a Google ‘product/service’ it ranks better with SEO (Search Engine Optimization.)
  • They also stressed the importance of having a LinkedIn account.

Tips about building/maintaining your website(s).

Include a page that fully explains 1) What you do? 2) How you help people? 3) How to contact you?

They mentioned “Google Search Console” which helps determine how your website works i.e. keywords used to find your site. (I had never heard of this Google tool before so that was useful to discover.)

There was an activity where the websites of a couple attendees were put on the screen so they could get feedback on where their sites may require tweaking to improve it’s SEO and tips of that nature. 

It does not apply to my line of work but Herefordshire businesses would be advised to be have a Google Business page i.e. so when a search enquiry is Googled such as “Hereford cafe” you see those search entries of a business with ratings and link on Google Map presented first.

Screenshot (167)

Final notes:

  • All company/business LOGO/PHOTOS/VIDEOS be kept in a x1 folder on computer
  • Cyber security tip, share info on two mediums. E.g. if hiring a web designer to change site and they require login send username on email and password on another platform e.g. mobile text! (Excellent tip!)
  • Attendees also emailed the presentation slides too!

So all in all I was pleased with what I’ve learnt at the workshop and it’s all very relevant and accessible to use for my creative business as an author. Lunch was also provided and it was scrumptious. A relaxed, informative and very helpful workshop that i would recommend for others to attend. 

Photos of this workshop taken by Local Photographer Sally Corrick found here.

Please do visit the Twitter sites of the Workshop speakers at the start of the article and I would very much encourage people to look out for upcoming events/workshops provided by Hereford Business Solution Centre because they have speakers covering a range of topics from a variety of company’s all across the Midlands. Hereford Business Solutions Centre is run by the team responsible for the highly successful Wolverhampton Business Solutions Centre, based at the University of Wolverhampton Science Park.