Food review: “Superb Salted Peanut Caramel” by The Grown Up Company

There was a display at WHSmith for this new company’s sweet bars. Anything with salted caramel is an immediate grab and buy scenario. This 70g (x2 35g bars) is £1.99. It sells itself as: “Sumptuous salted caramel enveloping a row of peanuts on a bed of peanut praline encased in luxury milk chocolate.”

The taste? No salted caramel flavour and not particularly nutty. In some ways it is an overpriced handmade British feeble version of Reese’s pieces without the punch.

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When a business or brand’s image is predictable and you can simulate in your mind how they drafted their ideas for branding you expect the flavour to be as stated. Why else go out of your way with describing the product as (see quote above on “sumptuous…enveloping a row…” The packaging is trying too hard when they should have tried harder on flavour quality. Merely sweet milk chocolate with a slight nutty caramel taste. Not the decadent and irresistible blend of salted caramel and peanuts. It’s Business ABC’s: improve product, not shelf space.c1 c2

4/10