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Marches Hour is a website and Twitter platform for businesses, entrepreneurs and third party organisations based in Powys, Monmouthshire, Shropshire, Ludlow, Presteigne, Shrewsbury, Worcestershire and Herefordshire. By using #MarchesHour on your tweets you can enter the chance to have it retweeted by @MarchesHour which will then expose your tweet to this specific geographical location. It’s a tool to connect local businesses to each other.
There are occasional meet-ups to network, meet new people and highlight your business. Meet ups are posted on Facebook.com/MarchesHour; www.MarchesHour.co.uk and of course on Twitter @MarchesHour. Its aim is to get your business noticed!
#MarchesHour at the Café is a free, informal networking for small businesses, organisations, charities and individuals in and around Hereford. It offers followers of #MarchesHour the opportunity to extend their interaction beyond the limiting 140 characters allowed by Twitter, to a more personal face-to- face interaction.
You can use #MarchesHour at the café as a platform for a new product launch or to announce a community event. You can also get to know the faces behind Herefordshire twitter accounts you follow or those that follow you at a #MarchesHour @ the café event.
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Here is an overview of the key points discussed as well as my own notes from the exercises we did. Notably this was a 2 hour free workshop on Friday 27th May 2016 12-2pm.
I brought my Hello Kitty A4 notepad and gave a scribble of my thoughts. We were advised to keep the following in mind in order to fully assess all the components of our business/work and then streamline it into a en elevator pitch.
I jotted down these answers:
1- I write and sell multi-genre fiction and non-fiction books for young adults with a creative, caring and sharing perspective.
2- Help people feel less alone and feel connected and inspired through literature.
3- People like my honesty, creativity and enthusiasm.
They also suggested creating an alternative pitch if you customer based is mixed e.g. age/country/gender.
Tips about building/maintaining your website(s).
Include a page that fully explains 1) What you do? 2) How you help people? 3) How to contact you?
They mentioned “Google Search Console” which helps determine how your website works i.e. keywords used to find your site. (I had never heard of this Google tool before so that was useful to discover.)
There was an activity where the websites of a couple attendees were put on the screen so they could get feedback on where their sites may require tweaking to improve it’s SEO and tips of that nature.
It does not apply to my line of work but Herefordshire businesses would be advised to be have a Google Business page i.e. so when a search enquiry is Googled such as “Hereford cafe” you see those search entries of a business with ratings and link on Google Map presented first.
So all in all I was pleased with what I’ve learnt at the workshop and it’s all very relevant and accessible to use for my creative business as an author. Lunch was also provided and it was scrumptious. A relaxed, informative and very helpful workshop that i would recommend for others to attend.
Please do visit the Twitter sites of the Workshop speakers at the start of the article and I would very much encourage people to look out for upcoming events/workshops provided by Hereford Business Solution Centre because they have speakers covering a range of topics from a variety of company’s all across the Midlands. Hereford Business Solutions Centre is run by the team responsible for the highly successful Wolverhampton Business Solutions Centre, based at the University of Wolverhampton Science Park.